Origins in the name of the future

Our story is an intense and at times curious tale. A brilliant journey that has taken on a significant value as a symbol and destiny. Our archaeology allows us to face new challenges inspired by genuine principles and always guided by an inseparable bond with life. Every beginning is an unusual mix of wishes and seized opportunities. Massimo Della Marta, the founder, was born into a modest family, his father a factory worker and his mother a housewife, but he is a great dreamer of many projects. He has tenaciously pursued his desires, with determination, and as an interior designer and sommelier, he has created one of the most unique collections of climate-controlled wine cabinets with an exclusive and refined design, ever designed. Milan, Paris, London, Frankfurt and even Dubai, Singapore and Shanghai are some of the cities that have hosted the events and exhibitions that have brought Massimo Della Marta’s creations international success. Unique objects take shape from his ideas, capable of conveying values – both aesthetic and functional – generating passions, communicating beauty. Contagious beauty. ‘A blank sheet of paper, a pencil in hand and plenty of imagination is what brings unique designs to life. Drawing has been and still is one of the greatest passions of my life, it has never been a job.’
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A strong identity. Made in Italy

Our identity is layered over time, through bonds that have confirmed our strength and the value of our presence in the world. And this magic has always sustained us in the past, ushering us into a future full of promise and expectation. When a product is the result of a process in which experience, passion, motivation, and confrontation come together, then it becomes part and protagonist of the story and traces the happy path of a company’s success. Curiosity, ingenuity, passion, and courage have enabled a small company to grow and become a key player in the world. Scenarios that speak of a timeless style, a symbol of elegance and harmony. They are pieces Made in Italy with a unique and recognisable taste that fascinate connoisseurs of good living, favoured by the international jet set and desired by the whole world. They are balanced and orderly compositions in design, legacies of a great past. Our products belong to the cultural history of our country and contain an aesthetic value connected to the essence of function.
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Technology and craftsmanship

Identity and development of ideas in a contemporary taste give rise to personalised interpretations that bring together different specificities, often a mimesis between virtual reality and eclectic craftsmanship. Our technological capability is based on a great deal of experience in 3D design and modelling, and the use of CNC machines for high-tech processing. But technology is a system justified by utility to which we combine a tailor-made sensibility through manual doing. Product assembly is carried out manually, not in-line, in individual workstations designed to ensure the best conditions at all stages of processing. We do not have workers but specialised technicians who build the product according to illustrated and detailed manuals, taking care of every detail in full awareness of how important their work is in achieving the quality demanded by our customers all over the world. Our production achieves high quality through the combined application of industrial production processes and craftsmanship.
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Lifetime Warranty

There is probably not a single material that is not interchangeable. Throughout our history, we have constantly researched, combined, and above all invented tools and processing methods suited to our design spirit. Those who choose an Expo product know. The term ‘disposable’ has no place in our vision. We are all strong believers in eco design and firmly opposed to the economic strategy of planned obsolescence. The company exclusively designs and manufactures mechanically assembled products that can always be easily repaired anywhere in the world. An example of this is the thermoelectric system of the Quadro Vino, which can be replaced in a few minutes using just two screws. Strict testing procedures which include computerised analysis and functional tests on the entire production guarantee the safety and quality of each of our products.
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The planet is us

The purity of the environment, as well as that of human relations, is the guide and spirit with which we design and plan all our interventions and create our proposals. Thought is inseparable from action towards respect for and defence of the environment. A commitment by all for a common good. Sometimes respect for the environment is sacrificed on the altar of profit. Profit cannot be the only goal, especially if fundamental values such as environmental impact and quality of life in all its forms are called into question. It starts with clear choices such as our unique rechargeable activated carbon filter. It is made of aluminium and can be opened to replace the carbons. Hundreds of thousands fewer plastic filters in our landfills and significantly reduced maintenance costs for the user. Renouncing profit for a great benefit to the environment. Often the choice not to pollute is unprofitable, but with a forward-looking vision it is unquestionably the right choice, the only choice.
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The solar-powered factory

In 2019, Massimo Della Marta directed the conservative restoration of an industrial building from the early 1960s, the current Expo production site in Rivoli. In addition to respecting the architectural structure, the energy theme was the main challenge. The safest and least expensive option was to maintain the existing system consisting of gas boilers and radiant panels, a system that emitted significant amounts of CO2 and particulate matter into the atmosphere. Often the easiest and quickest path is not the best. We started a journey of research and analysis, listening to often conflicting advice, but in the end we chose to do what had to be done, we said no to gas! Thermal insulation of structures, floors, roofs and replacement of window frames. Perfect, now the box holds together! An underfloor heating system powered by electric heat pump units was the best choice at this point. Since everything is powered by electricity, it was possible to analyse energy requirements and build a photovoltaic system with sufficient power to produce the electricity consumed annually in the factory. Our production site has achieved the highest energy efficiency class, produces no CO2 emissions and all industrial activity is almost completely powered by self-generated solar energy.
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