Expo becomes Della Marta: beyond rebranding
Change is always a challenge, even more so when it comes to a name that has
established itself globally over the years. Yet what might seem like a bold, if not
daring, choice is actually the natural evolution of an entrepreneurial journey that
began in 2004 in a small workshop on the outskirts of Turin as a manufacturer of
climate-controlled display cases.
Over the years, this product – initially conceived exclusively for the professional
market – has been transformed and developed into multiple creative identities,
finally reaching residential environments and fully entering the art design world.
As the initial project expanded, it inevitably required reconfiguring the brand’s
worldwide presence in a more strategic way, without negating its history nor
forgetting its origins. On the eve of celebrating its first 20 years, an important
milestone, the Expo brand will continue to reflect the company’s origins as the
name that represents its professional collection.
The choice of the name Della Marta is not by chance, founder Massimo Della Marta
chose his mother’s surname as an identifier from the very first steps of his creative
journey as a tribute to an extraordinary woman who passed away prematurely.
Della Marta is a name that goes beyond the individual: it is a choice that unites
everyone in the company, a strongly-felt and inclusive identity. A new adventure
that we wish to share with all of you.