13 October 2023

HOST 2023

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Expo becomes Della Marta: beyond rebranding


Change is always a challenge, even more so when it comes to a name that has


established itself globally over the years. Yet what might seem like a bold, if not


daring, choice is actually the natural evolution of an entrepreneurial journey that


began in 2004 in a small workshop on the outskirts of Turin as a manufacturer of


climate-controlled display cases.


Over the years, this product – initially conceived exclusively for the professional


market – has been transformed and developed into multiple creative identities,


finally reaching residential environments and fully entering the art design world.


As the initial project expanded, it inevitably required reconfiguring the brand’s


worldwide presence in a more strategic way, without negating its history nor


forgetting its origins. On the eve of celebrating its first 20 years, an important


milestone, the Expo brand will continue to reflect the company’s origins as the


name that represents its professional collection.


The choice of the name Della Marta is not by chance, founder Massimo Della Marta


chose his mother’s surname as an identifier from the very first steps of his creative


journey as a tribute to an extraordinary woman who passed away prematurely.


Della Marta is a name that goes beyond the individual: it is a choice that unites


everyone in the company, a strongly-felt and inclusive identity. A new adventure


that we wish to share with all of you.


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